Loss Leader Position
When I was young I took a coarse in Marketing. One of the tactics for a commercial store was a "loss leader". A loss leader is a product that the store knows everyone needs and needs often. They put this product at the back of the store so the public has to walk past all of the other products to get to them. This allows additional sales for products in between by impulse buying. As an example: milk and bread!
In the "tripleplay" for the PowerXS Team, we are using one of our positions to promote our "crusade's" and maximize our leverage to build our team, fast and efficient. The higher the support donation, the more powerful the program is to promote. People helping people!